Images are the backbone of engaging websites, but they can also be your site’s biggest performance bottleneck. For small and medium-sized businesses
Agency-level expertise, without the agency.
Personally delivered by Cheryl Logan Baird
– former board-level Head of Marketing with over 30 years’ experience in marketing and business.
If your website isn’t on page one of Google, you’re invisible to the customers already searching for you. I fix that – the technical foundations, the on-page work, and the content – myself, from start to finish.
No account managers. No juniors. Just over three decades of marketing and business experience applied directly to your WordPress website.
There’s also a newer challenge worth knowing about: as more people turn to AI tools like ChatGPT, Claude and Google’s AI Overviews for answers, the businesses that appear in those responses are almost always the ones with strong SEO foundations already in place. Getting the basics right now is what makes AI visibility possible later.
Being found on Google isn’t luck, it’s the result of getting three things right together: the technical foundation that lets Google crawl and index your pages properly, the on-page signals that tell Google exactly what each page is about, and the content that proves you’re the right answer to your customers’ questions.
I provide all three as a service, tailored to your business and your competitive landscape – with clear reporting so you always know what’s happening with your organic performance.
Most SEO work is sold by an agency and quietly handed to junior staff. Mine works the opposite way.
My 30+ years span senior marketing roles, including as Head of Marketing at board level for a large corporate, running national sponsorship programmes for SA Rugby and SA Cricket, and 17 years starting and running my own successful business.
That combination shapes what I recommend, how I prioritise, and how clearly I explain it, and it means I understand the realities you’re working with: real budgets, real deadlines, and work that has to earn its keep.
When you work with me, you get the person who actually does the work.
I’ll audit your site, identify exactly what’s holding you back, and implement the technical and on-page improvements that move you up the rankings.
I’ll run a technical SEO audit and fix what’s dragging your speed down – plugin bloat, heavy page-builder code, unoptimised images – to get your Core Web Vitals into the green, so slow pages stop costing you rankings and visitors.
I’ll set up Google Analytics 4 and Search Console correctly, and build you a clear reporting dashboard so the data is actually readable.
“Cheryl has an exceptional ability to simplify complex SEO concepts… She consistently brings insightful recommendations that improve our site’s visibility and drive more targeted traffic.
Her proactive communication and unwavering attention to our goals make her feel like an extension of our team.”
January 2025
“Cheryl knows her stuff and is refreshingly pro-active with plans, strategy and suggestions. On top of which Cheryl is confident enough to disagree when the time is right. If you’re in need of SEO services I strongly suggest you consider Logan Online.”
December 2024
“I just wanted to let you know that my organic ranking has jumped up leaps and bounds with the work you’ve been doing.
I can’t remember it ever being on page 1, let alone close to the top. I’m very pleased indeed. Thank you.”
December 2024
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